Antera Software today unveiled its newly launched brand of web stores at PPAI’s Direct 2 You Expo: Aether. Created with responsive design technology, Aether combines a slick, modern and elegant user interface, together with intelligent and robust eCommerce technology to provide the ultimate web store experience for vendors and users alike.

“Our intent with Aether was to provide the promotional products industry with the most advanced tools to showcase their products. By leveraging the latest technology to build Aether, we have assured a competitive edge for the promotional products industry and a user interface that will delight and satisfy their customers. We were thrilled to be chosen for PPAI’s Direct 2 You event to share Aether with the world,” enthused Rick Peters, CEO.