Rick Peters is scheduled to give a TED talk at P2P – the flagship annual event of the PSDA.

The TED talk entitled: The Impact of Technology on the PSDA: Past | Present | Future will take place on on Friday, October 16, at 11:15 – 11:35 am. 

PSDA is a network of print professionals dedicated to providing best-in-class-print, marketing, and business communications solutions to the end-user customers through the distributor channel. The talk will touch upon the evolution of technology in the print and promotional sectors – highlighting the drivers for change from a historical perspective. It will then shift to a description and analysis of the various existing and emerging technologies in the context of their likely negative and positive impact on the PSDA membership.

Anyone from the PSDA who missed the event but would like a copy of the video recording should send a request to marketing@anterasoftware.com.