Antera Software USA announced today that it had selected Karon Long to be its new Marketing Director. Karon will be developing the marketing department from the ground up. She will be responsible for creating and managing digital and traditional marketing strategies that will nurture and underpin Antera’s high growth trajectory. Her efforts will focus largely on marketing and corporate communications –  both on and offline, as well as building brand awareness, affiliate marketing partnerships, and various sales support initiatives.

Karon has more than twenty years’ marketing experience, spanning several technically complex industries and roles of progressive responsibility, including SaaS, logistics technology, financial services, commercial energy, and most recently, baby health and safety innovations.

“We were delighted to have Karon as part of our team and help us grow our company through 2020 and beyond. We expect her marketing expertise to contribute significantly to achieving our business goals. We are excited to leverage the new ideas and fresh perspective she brings to the table,” stated Rick Peters, CEO.