Selling promotional products can come with “the data struggle”. Keeping track of supplier pricing, inventory levels, product images, weights, and dimensions across hundreds of thousands of SKUs is a full-time job. If your team is manually typing product details into quotes, uploading spreadsheets, or constantly calling suppliers to check stock levels, your efficiency is bleeding out.

At Antera Software, we believe your product catalog should be dynamic, accurate, and effortless to maintain. That is why we built the Products Module with integrations with top PromoStandards Suppliers, giving you total control over how you source, manage, and sell your promotional goods.

By connecting directly with published PromoStandards Suppliers—with Media Content, Product Data, Product Pricing & Configuration, and Inventory endpoints—you can build a real-time, localized product catalog that practically manages itself.

Here is how Advance utilizes PromoStandards and a flexible generation system (Parent, Child, Clone) to put your product management on autopilot:

Parent Products: Your Dynamic Source Data

When you source a product directly from a PromoStandards integration, Advance imports it as a Parent Product.

Think of Parent Products as your single source of truth. They maintain an active connection to the supplier via PromoStandards. When the vendor updates their pricing, makes changes to inventory levels, changes a product description, or discontinues a product, the Auto Update function automatically pulls those changes into your Advance system nightly. You get a comprehensive, real-time catalog without lifting a finger.

Child Products: Controlled Customization

Sometimes, you need to customize a product for a specific client or program, but you don’t want to lose the benefits of real-time supplier updates. That is where Child Products come in.

A Child Product is cloned from a Parent Product but maintains a structural connection to it. This means the Child Product can still leverage the Auto Update function to pull in new pricing or images from the supplier, but you retain the power to restrict exactly what updates apply. You get the best of both worlds: automated supplier data combined with localized, client-specific customizations.

Clone Products: Total Independence

For total flexibility, Advance allows you to create Clone Products.

A Clone Product is an exact duplicate of a Parent Product captured at the exact moment of cloning, but it is intentionally disconnected from the “source” data. It does not receive Auto Updates from the supplier. This gives your team 100% control over the product settings, pricing, and configurations, ensuring that a supplier’s automatic update will never override your highly customized, locked-in settings for a specific company store or long-term contract.

Real-Time Supplier Inventory

Say goodbye to calling suppliers to verify stock. Because Advance leverages PromoStandards, your Inventory tab can display both your own local warehouse stock and real-time Supplier Inventory. If the supplier has a published Inventory Endpoint, you will see exactly what they have on their shelves, color by color, right from within your software.

Stop Managing Spreadsheets

Managing your promotional products catalog shouldn’t feel like a guessing game. By leveraging PromoStandards inside Advance, you eliminate manual data entry, ensure your pricing is always accurate, and empower your team to quote and sell with absolute confidence.

Ready to see how Advance can transform your product catalog? Schedule a demo with our Business Analysts today to see the Products Module in action.