The promotional products industry never stands still, and if you want to see exactly where the finish line is moving, there is only one place to be this February.

At Antera Software, we aren’t just observers of industry standards—we are deeply embedded in them. That’s why we are thrilled to attend the upcoming 2026 PromoStandards Tech Summit, happening February 2–4 at the Wyndham Grand in Clearwater Beach, Florida.

Why This Matters for Antera Clients and Elite Suppliers

You already know that Antera’s Advance and Aether platforms thrive on seamless integration. By utilizing PromoStandards endpoints, we help you slash manual data entry, see live inventory, and move orders with lightning speed. The Tech Summit is the “engine room” where these capabilities are refined and expanded.

What’s on the Horizon?

This year’s summit is leaning heavily into the technologies that are redefining our daily workflows. Here’s a sneak peek at what’s driving the conversation:

• The State of Tech in Promo: The promotional products industry is in the midst of a profound technological transformation. This session provides a high-level, forward-looking overview of the current technology landscape, going beyond mere buzzwords to explore the practical applications and strategic implications for all players in the supply chain.
• E-com, POD & PromoStandards: A deep dive where panelists will explore how PromoStandards is implemented with online stores and print-on-demand services to increase efficiency and streamline the digital-to-physical workflow.
• The Next Gen of AI in Promo: Exploring how AI-driven architectures are integrating with PromoStandards APIs to automate everything from the production floor to customer engagement.
• Collaborative Round Tables: These aren’t just lectures; they are deep-dive discussions on data quality, eCommerce, and the evolving ERP landscape.

Join the Conversation

As the industry moves toward a more “data-driven” reality, the collaboration between suppliers, distributors, and service providers like Antera is what keeps your business competitive. We are excited to bring the insights from this summit back to our platform, ensuring that Antera continues to provide the most robust, integrated experience in the market.

Will we see you in Clearwater Beach?

Stay tuned for our post-summit recap where we’ll break down exactly how the new standards and technologies discussed will be making their way into your Antera workspace.

Want to see how our current PromoStandards integrations can save you hours this week?
Schedule a walkthrough with our Business Analysts today.