Typically, Enterprise B2B buyers are not using traditional eCommerce checkout processes. They expect to shop directly through their own e-Procurement system, like Coupa or Ariba, instead of managing corporate credit cards or expense reports. To keep from losing these enterprise buyers, your web store needs to be Punchout Ready.

At Antera Software, we believe your software should break down barriers to growth, not build them. That is why Aether eCommerce is Punchout Ready. We will do the heavy lifting of complex data integrations, allowing you to seamlessly serve enterprise buyers, automate order creation, and scale your revenue.

Here is a look at how Aether’s Punchout capabilities give you a distinct competitive edge.

The Power of Punchout

If you are new to enterprise procurement, a “Punchout” integration simply means creating a digital bridge between your buyer’s purchasing system and your Aether web store.

Instead of logging into the web store directly, the buyer clicks a link inside their procurement system (like Coupa). They “punch out” to the store, shop for their approved products, and when they click checkout, the cart data is sent directly back to their procurement system for internal financial approval. Once approved, the order flows seamlessly into Advance ERP for fulfillment.

Aether’s modular Punchout architecture is designed to handle the complexities of B2B transactions, so your team doesn’t have to.

• Frictionless B2B Shopping: Authenticate users automatically based on their procurement system profiles. No password resets, no separate logins—just a seamless shopping experience.
• End-to-End Synchronization: The integration does not stop at the cart. Once an order is booked or canceled in Advance ERP, Aether automatically sends the confirmation back to the buyer’s system. Furthermore, as you ship the products, Aether automatically transmits the Advanced Shipping Notices (ASNs) directly to the buyer.
• Ariba, Coupa, and Beyond: While Aether is primed for major platforms like Ariba and Coupa, our standard cXML architecture means we can establish connections with virtually any compliant e-Procurement system in the marketplace.

Processing the Unexpected

Enterprise buyers rarely fit into perfect boxes. Enhancements to the Aether Punchout workflow ensure that you never drop the ball, even when the buyer’s request falls outside the standard catalog flow.

• Accepting Non-Session Orders: Sometimes, a buyer’s system will send an electronic order (cXML) without the user actively shopping in a Punchout session. Aether’s new Accept All Orders setting catches these requests, immediately triggering an email notification to your team with full billing, shipping, and item details. You can review and acknowledge the request before responding to the buyer’s system.
• Granular Data Control: Different procurement systems have different formatting quirks. Aether now gives you the power to dictate exactly how data is transmitted—such as sending product descriptions instead of product names to systems that require it, or controlling how supplemental line-item data maps to your order notes.

Turn Complex Integrations into Automated Revenue

The Aether eCommerce Punchout integration is designed to turn complex, enterprise-level B2B purchasing into an automated and streamlined process. By removing the technical barriers between your store and your clients’ procurement software, you can secure larger contracts and lock in long-term enterprise loyalty.

Ready to win bigger B2B contracts? Schedule a Demo with our Business Analysts today to see Aether eCommerce and our Punchout capabilities in action.