With Antera’s Aether platform, your website can become much more than a traditional company website. Aether allows you to create a sophisticated online experience that combines your company’s brand, marketing content, product discovery, eCommerce purchasing, and online quoting in one connected platform.
Give customers access to thousands of promotional products, allow them to search and browse online, request quotes, purchase products, and interact with your business 24/7.
The result is a website that doesn't just market your company—it helps generate opportunities, capture orders, and grow your business.
Build a Website Around Your Brand
Your website should look and feel like your business.
Aether gives you the flexibility to create a professional, branded website with your own imagery, messaging, navigation, product categories, content, and customer experience.
Build everything from a streamlined marketing site to a sophisticated promotional products website with extensive product-search and commerce capabilities.
Showcase Thousands of Products
Turn your website into a powerful product-discovery tool.
Aether can provide customers access to thousands of promotional products, allowing visitors to explore merchandise across a wide range of categories without requiring your team to manually build individual product pages.
Customers can search, browse, and discover products whenever it's convenient for them.
Search → Discover → Select → Quote or Buy
Let Customers Buy Online
Add full eCommerce capabilities to your website and allow customers to purchase products directly online.
Customers can select products, configure available options, add items to their cart, check out, and submit orders through a modern online purchasing experience.
Your website becomes another sales channel that can generate business even when your sales team isn't available.
Let Customers Request Quotes
Not every promotional products transaction belongs in a traditional shopping cart.
For larger, customized, or more complex purchases, Aether can give customers the ability to request a quote directly from the website.
Visitors can find products they're interested in and turn that interest into an actionable sales opportunity.
Find Product → Request Quote → Sales Follow-Up → Win the Order
This combines the convenience of online product search with the consultative selling process that's important in promotional products.
Combine Purchasing and Quoting
You don't have to choose between an eCommerce website and a lead-generation website.
Aether can support both purchasing and quoting experiences, allowing you to create the right path based on the products you're selling and how your customers prefer to buy.
Straightforward products can be purchased online, while more complex opportunities can be routed into the quote process.
Turn Website Traffic Into Opportunities
A website visitor shouldn't have to leave after simply viewing your capabilities.
By combining product search with purchasing and quoting, Aether gives visitors clear ways to take the next step.
Browse Products → Request Quote
or
Browse Products → Add to Cart → Purchase
That turns your website from a digital brochure into an active part of your sales process.
Create Sophisticated Customer Experiences
Aether can support much more than a public-facing website.
As your eCommerce strategy grows, you can create more sophisticated experiences using Aether capabilities such as customer-specific webstores, approval workflows, budgets, points, vouchers, gift cards, coupons, variable print, digital assets, multiple payment options, dashboards, and customized communications.
Your website becomes the starting point for a much broader digital customer experience.
Connect Your Website to Your Business
One of the biggest advantages of building your website with Aether is what happens behind it.
Aether connects with Antera Advance, helping online activity become part of your broader sales and operational workflow.
Website → Product Search → Quote or Order → Purchasing → Production → Fulfillment → Invoicing → Reporting
Instead of operating a disconnected website and then manually recreating transactions in your ERP, your online presence becomes part of the same connected ecosystem.
Key Benefits
✓ Sophisticated Website Design — Create a modern website built around your company and brand.
✓ Thousands of Products — Give customers access to an extensive promotional product catalog.
✓ Powerful Product Search — Help visitors quickly discover products and ideas.
✓ Online eCommerce — Turn website visitors directly into online customers.
✓ Online Quote Requests — Capture opportunities for products requiring a consultative sales process.
✓ Buy or Quote — Support different purchasing experiences depending on the product or customer.
✓ 24/7 Customer Access — Let customers browse, request quotes, and purchase whenever they're ready.
✓ Advanced Webstore Capabilities — Add approvals, budgets, points, vouchers, variable print, and other sophisticated programs.
✓ Connected to Advance — Keep online activity connected to your sales and operational workflows.
More Than a Website. A Digital Sales Platform.
With Aether, your website can do more than tell customers who you are. It can help them discover products, request quotes, make purchases, and do business with you online.
Start with a sophisticated company website and expand into eCommerce, customer webstores, corporate programs, and other digital experiences as your business grows.
Search. Discover. Quote. Buy. Grow.