ERP Built for Promotional Product Suppliers
Increase production capacity, automate distributor communications, reduce manual work, and manage every order - from purchase order through production and shipping - in one connected platform.
Real Outcomes for Suppliers
Suppliers running on Advance ship more orders, resolve fewer support calls, and reclaim time across every department.
higher production throughput
fewer manual distributor emails
lower administrative workload
real-time order visibility
These are the results one customer achieved. How much can you improve?
Every order routed. Nothing missed.
Advance automatically moves every job through your supplier workflow, triggering the next step, flagging exceptions, and eliminating the manual follow-up that slows shops down.
Distributor Connectivity & PromoStandards
Live Distributor Connectivity
Automate the flow of inventory levels, order status, shipment tracking, invoices, and product data to your distributor partners in real time, saving thousands of hours previously spent on manual phone calls and emails.
PromoStandards at the Core
Automatically publish live inventory, pricing, order status, shipment tracking, invoices, and product data to distributors through PromoStandards, reducing support calls while improving customer satisfaction.
Electronic Purchase Order Processing
Receive purchase orders electronically from distributors and automatically accept, decline, or route them within the system, eliminating rekeying and manual entry errors.
Managed PromoStandards Services
For suppliers who need help with technical implementation, Antera handles the hosting, monitoring, maintenance, and updates of your PromoStandards endpoints so your team can focus on production, not integration plumbing.
Production Management
Production Dashboard
A live view of every open job across every work center, so schedulers, floor supervisors, and executives all see the same real-time production state.
Work Centers & Equipment Scheduling
Model each piece of equipment as a work center with its own queue, run rates, and setup times. Capacity planning becomes a matter of dragging jobs across the schedule, not spreadsheet gymnastics.
Customizable Decoration Workflows
Manage unlimited decoration types with configurable flows that automatically calculate run times and estimated completion based on equipment and process.
Intelligent Scheduling
Prioritize jobs, auto-batch orders with similar decoration requirements, and rebalance the queue in seconds when priorities change.
Barcode Scanning & Multi-Stage Production
Move work through receiving, decoration, quality control, and shipping with barcode scans that update production status the moment a job advances.
Artwork, Proofs & Inventory Control
Artwork & Proof Workflow
Send electronic proofs, maintain a time-stamped paper trail of approvals, changes, and declines, and route declined proofs straight back to the artist for revision.
Raw Goods & Blank Inventory
Track raw materials, blank apparel, and finished goods in one system with receiving, transfers, and cycle counts built in - production knows the moment stock arrives or runs low.
Purchasing & Vendor Management
Manage supplier POs, vendor performance, lead times, and receiving from the same platform, so inventory, purchasing, and production are always in sync.
Workflow Automation
Dynamic Workflow Engine
Define exactly how each order type should flow. Every completed step triggers the next, and configurable timeouts alert your team the moment a task falls behind schedule.
Automated Production Routing
Rush orders, repeat orders, special decoration methods, and stock shortages can each follow their own route, with rules that flag low-margin jobs for manager review or send re-orders straight to the queue.
Financial Automation
Push invoices, purchase orders, vendor payments, customer statements, commissions, and credit memos directly into your accounting system - QuickBooks, Xero, Sage, NetSuite, or Microsoft Dynamics - with no double entry.
Business Intelligence & Enterprise Scalability
Business Intelligence & Reporting
Unified data covering sales, production output, vendor lead times, decoration profitability, and commission structures. Custom reports surface bottlenecks and margin trends the moment they emerge.
Enterprise Scalability
From a single embroidery machine to multiple production facilities, Advance scales with your business - no replatforming required. Built for suppliers running high transaction volumes and multi-site operations.
AI-Enhanced Productivity
Antera's AI helps your team by reviewing artwork for brand compliance, flagging production risks, identifying delayed orders, drafting customer communications, summarizing order activity, and surfacing production bottlenecks - so your people work on decisions, not data entry.
Purpose-built for how supplier shops actually run
Antera is not a generic ERP with a promo skin on top. Every workflow was designed alongside real supplier operations.
Native PromoStandards
Not an add-on. PromoStandards is at the core of the platform, powering live data exchange with your distributor network.
Production-First Design
Work centers, capacity planning, and decoration workflows are treated as first-class citizens, not bolt-ons.
Managed PromoStandards Services
We host, monitor, and maintain your endpoints so you never have to think about integration uptime again.
End-to-End Order Lifecycle
One database from purchase order to invoice - CRM, orders, artwork, production, shipping, and accounting all share the same source of truth.
Enterprise-Ready Scalability
Battle-tested across small shops and multi-site operations shipping tens of thousands of orders per month.
AI-Enhanced Operations
AI helps your team review artwork, spot delays, draft customer emails, and surface production bottlenecks before they cost you an order.