Supplier pricing changes constantly. When costs increase and webstore prices don't change with them, margins can disappear. When supplier costs decrease and your selling prices remain too high, you can miss opportunities to stay competitive and win more business.
Aether’s Live Pricing Updates automatically identifies supplier price changes and applies your established pricing strategy to update affected products across your webstores.
The result is current pricing, protected margins, fewer missed opportunities, and dramatically less manual maintenance.
Automatically Identify Supplier Price Changes
Managing pricing manually becomes increasingly difficult as you add products, suppliers, and webstores.
Aether monitors connected supplier product data for pricing changes and identifies products that may require an update.
Instead of relying on employees to periodically review thousands of products, Aether helps identify changes as supplier information is updated.
Apply Your Pricing Strategy Automatically
A supplier price change doesn't necessarily mean your selling price should change by the same amount.
Aether uses your pricing strategy and business rules to determine how updated supplier costs should affect the selling price.
Your pricing strategy remains in control while Aether automates the work required to keep webstore pricing aligned with it.
Supplier Price Changes → Pricing Strategy Applied → Selling Price Recalculated → Webstores Updated
Protect Your Margins
A supplier cost increase can quickly turn a profitable webstore item into a low-margin—or even unprofitable—sale if the selling price isn't updated.
Aether helps protect against this by identifying supplier cost changes and recalculating webstore pricing according to your established strategy.
Instead of discovering the problem after an order is placed, pricing can be updated before outdated costs negatively impact your margins.
Capture Pricing Opportunities
Price changes aren't always increases.
When supplier costs decrease, Aether can apply your pricing strategy to determine the appropriate selling price. This gives you the opportunity to become more competitive, maintain your desired margin, or take advantage of improved supplier pricing.
That means Aether helps protect against both sides of the pricing problem:
Costs Increase → Protect Your Margin
Costs Decrease → Capture the Opportunity
Update Multiple Webstores Efficiently
A single supplier product may appear across numerous customer webstores.
Without automation, one supplier price change could require your team to identify every affected store, calculate new pricing, and update each product individually.
Aether automates that process.
When supplier pricing changes, affected webstore products can be recalculated using the appropriate pricing strategy and updated without requiring employees to manually maintain every store.
The more webstores you manage, the more valuable this automation becomes.
Eliminate Outdated Webstore Pricing
Webstores are expected to operate 24/7, but outdated pricing creates risk every time a customer places an order.
Aether helps keep selling prices aligned with current supplier information and your pricing rules, reducing the likelihood that customers purchase products using pricing based on outdated supplier costs.
Reduce Manual Price Maintenance
Your team shouldn't spend hours reviewing supplier price lists, calculating new selling prices, and updating individual webstores.
Aether automates much of that repetitive work so employees can concentrate on merchandising, customer programs, sales opportunities, and exceptions that actually require attention.
Manage Pricing by Exception
Automation doesn't mean losing control.
Instead of manually reviewing every product, your team can focus on pricing situations that require attention.
This supports Antera's broader manage-by-exception approach: let technology handle routine pricing updates while your employees concentrate on unusual changes, strategic decisions, and customer-specific requirements.
Key Benefits
✓ Supplier Price Monitoring — Identify changes in connected supplier pricing.
✓ Automatic Price Recalculation — Apply your established pricing strategy when supplier costs change.
✓ Automated Webstore Updates — Keep affected products and stores aligned with current pricing.
✓ Margin Protection — Reduce the risk of selling products at outdated prices after supplier cost increases.
✓ Capture Opportunities — Respond to supplier cost reductions and changing market conditions.
✓ Consistent Pricing Strategy — Apply your pricing rules consistently across webstores.
✓ Less Manual Maintenance — Reduce the time employees spend reviewing and updating webstore pricing.
✓ Scalable Webstore Management — Keep pricing current across a growing number of products and stores.
✓ Manage by Exception — Let automation handle routine changes while your team focuses on issues requiring attention.
Never Let Outdated Pricing Cost You Business
Aether turns supplier price changes into an automated pricing workflow. When supplier costs change, Aether identifies the change, applies your pricing strategy, recalculates the appropriate selling price, and keeps your webstores current.
Supplier Price Change → Your Pricing Strategy → Updated Webstore Price
Protect Your Margins. Capture Opportunities. Keep Every Store Current.