Aether User Groups give you greater control over what different customers, employees, departments, or locations can see and do within a webstore. Instead of creating a separate store for each type of shopper, you can group users and tailor their experience to their specific needs.
Control Product Access
Determine which products are available to each user group. Show different merchandise, apparel, uniforms, print materials, or promotional products based on a shopper’s role, department, location, or program.
Create Group-Specific Pricing
Provide different pricing experiences for different groups when your program requires it. This gives you greater flexibility when managing customer programs with different purchasing arrangements or product offerings.
Personalize the Shopping Experience
Create a more relevant storefront by showing users the products and options that are most relevant to them. Employees can quickly find what they are authorized to order without sorting through products that don't apply to their role or location.
Support Departments and Locations
Organize users by department, branch, region, location, job function, or other criteria. A single Aether webstore can support multiple groups while providing each with an experience tailored to its requirements.
Simplify Complex Programs
User Groups help distributors manage sophisticated corporate programs without creating unnecessary administrative work. As programs grow, users can be organized into the appropriate groups so access and purchasing experiences remain consistent.
Manage More From One Webstore
Instead of maintaining multiple stores for every audience, User Groups can help you serve different types of shoppers within a single webstore. This makes programs easier to manage while giving customers greater flexibility.
Key Benefits
Group-Specific Product Access
Customized Shopping Experiences
Support for Multiple Departments & Locations
Flexible Product & Pricing Strategies
Simpler Corporate Program Management
More Relevant Product Selection
Less Need for Separate Webstores
Scales With Large Customer Programs
One Webstore. Different Experiences.
Aether User Groups give you the flexibility to create different shopping experiences within the same webstore, helping you control what users see, simplify complex customer programs, and deliver a more personalized experience for every shopper.