Antera’s eCommerce Variable Print capabilities turn frequently ordered print materials into convenient, self-service online products. Customers can access approved templates through an Aether Webstore, personalize designated information, review their changes, and submit an order without requiring your team to manually rebuild every piece.
From business cards and stationery to postcards, flyers, signage, labels, and other customizable materials, variable print helps transform repeat print requests into a scalable online ordering experience.
Give Customers Controlled Personalization
Provide customers with professionally designed templates while controlling which elements they are allowed to change. Users can personalize the information intended to vary while the underlying design and brand standards remain protected.
Depending on the product and configuration, variable information might include:
✓ Employee names and titles
✓ Phone numbers and email addresses
✓ Office or location information
✓ Addresses
✓ Personalized messages
✓ Contact information
✓ Other customer-specific content
This gives customers flexibility without giving up control of the finished product.
Protect the Customer's Brand
One of the biggest challenges with decentralized print ordering is maintaining consistency. Employees may modify old files, use outdated artwork, select incorrect colors, or create materials outside established brand standards.
Variable print creates a controlled environment where customers start with approved designs and predefined options.
Instead of asking users to create a document, you're giving them a professionally designed product they can personalize within established guidelines.
Turn Repeat Orders Into Self-Service Orders
Routine print orders shouldn't require the same manual process every time.
With variable print products available through an Aether Webstore, authorized users can access the store, select the appropriate product, enter their personalized information, review the item, and place their order online.
Log In → Select Product → Personalize → Preview → Order → Produce → Fulfill
Your customer gets a faster ordering experience while your team spends less time processing repetitive requests.
Support Multi-Location and Enterprise Programs
Variable print is especially valuable for organizations with large numbers of employees, locations, franchises, dealers, agents, or departments.
A corporate office can establish approved materials while individual users personalize them for their specific needs. This creates a scalable way to provide localized materials without sacrificing centralized brand control.
A single program can support hundreds or thousands of users while keeping the customer experience consistent.
Connect eCommerce to Production
The real value comes from connecting the online ordering experience with the operational workflow behind it.
Orders placed through Aether can flow into Antera for processing, helping eliminate duplicate entry and allowing your team to manage purchasing, production, fulfillment, invoicing, and reporting through a connected platform.
Instead of simply collecting an online order, you're creating a more complete web-to-print workflow.
Manage Print and Digital Assets Together
Customers may need more than physical print products. An Aether Webstore can also become a centralized destination for branded resources, giving users access to both products they purchase and digital assets they need to access.
This allows you to build more comprehensive customer programs around print materials, promotional products, signage, marketing resources, and digital content.
Key Benefits
✓ Online Personalization — Let customers customize approved print products directly through their webstore.
✓ Brand Control — Protect layouts, artwork, and other elements that shouldn't be changed.
✓ Customer Self-Service — Reduce routine emails and manual order entry by allowing users to place their own orders.
✓ Real-Time Preview — Give users an opportunity to review personalized information before submitting an order.
✓ Repeat-Order Efficiency — Turn frequently ordered materials into standardized online products.
✓ Multi-Location Scalability — Support employees, departments, franchises, dealers, and locations from a centralized program.
✓ Connected Order Processing — Move webstore transactions into Antera's operational workflows.
✓ Print & Promotional Products Together — Create a broader eCommerce program instead of maintaining separate ordering systems.
Turn Custom Print Into an Online Experience
Antera eCommerce Variable Print helps you move beyond simply selling products online. Give customers the ability to personalize approved materials themselves while your team maintains control over branding, processes orders more efficiently, and creates a scalable solution for repeat print business.
Select It. Personalize It. Preview It. Order It.