Customize the B2B Shopping Journey
When it comes to B2B eCommerce, one size does not fit all. Different customers have different needs, budgets, and product access requirements. Aether's User Groups feature lets you control what different customer segments see, from pricing to product visibility, creating a tailored experience for every buyer.
How User Groups Work
User Groups allow you to segment your storefront visitors into distinct categories and customize their shopping experience accordingly. Whether you're managing a corporate merch program with multiple departments or serving different tiers of wholesale buyers, User Groups give you granular control.
- Custom Product Visibility: Show or hide specific products and categories based on the user's group assignment.
- Tiered Pricing: Assign different pricing structures to different groups - wholesale, VIP, employee, or department-specific rates.
- Budget Controls: Set spending limits and allowances per group to manage corporate purchasing programs.
- Approval Workflows: Require manager approval for orders above certain thresholds for specific groups.
Real-World Applications
A large corporation might have separate User Groups for their marketing department (branded swag), HR team (onboarding kits), and facilities management (signage and banners). Each group sees only the products relevant to them, with pricing and budgets tailored to their department's allocation.
Ready to customize your B2B storefront? Schedule a Demo to see Aether User Groups in action.
