Antera ExchangeThe Elite Supplier Program

Antera Elite Supplier Program

The Antera Elite Supplier Program recognizes preferred supplier partners who deliver the highest level of technology integration, automation, service, and collaboration within the Antera Advance platform. These suppliers are committed to creating a seamless experience for distributors by investing in modern integrations, accurate data, and exceptional support.

What Sets Them Apart

Elite Supplier Capabilities

Elite Suppliers typically provide:

  • PromoStandards integration for live pricing, inventory, product data, order status, and shipment tracking.
  • Real-time inventory and pricing updates directly within Advance.
  • Electronic purchase order processing with automated acknowledgments.
  • Artwork and proof workflow integration, where available.
  • Automatic order status and shipment updates without manual intervention.
  • Reliable APIs with high uptime and responsive technical support.
  • Accurate product content, inventory, and pricing data.
  • Collaborative customer support between the supplier and Antera.
  • Ongoing participation in product enhancements and integration improvements that benefit mutual customers.

For Distributors

Benefits for Distributors

Distributors who purchase from Antera Elite Suppliers receive more than just superior technology—they gain access to exclusive business advantages, including:

  • Special pricing and preferred distributor discounts
  • Exclusive supplier incentives and promotional offers
  • Supplier-funded rebates and reward programs
  • Priority customer support from participating suppliers
  • Faster order processing
  • Fewer manual touchpoints and reduced administrative work
  • Greater order accuracy
  • Better inventory visibility with real-time availability
  • Live order status and shipment tracking
  • Improved customer service through increased automation
  • A more efficient, end-to-end order lifecycle

For Suppliers

Benefits for Suppliers

Elite Suppliers receive premium recognition and increased exposure throughout the Antera ecosystem, including:

  • Preferred positioning within the Antera Advance platform
  • Increased visibility to thousands of distributors using Advance
  • Recognition as a technology and automation leader
  • Reduced support costs through automated workflows
  • Stronger partnerships with Antera and its distributor community
  • Opportunities to participate in joint marketing, promotional campaigns, webinars, and customer events
  • Increased distributor engagement through exclusive pricing, incentive, and rebate programs

The Antera Elite Supplier Program is designed to create a true partnership between Antera, suppliers, and distributors—combining best-in-class technology with exclusive commercial benefits that help everyone operate more efficiently, sell more effectively, and grow together.

The Elite Supplier Program

Antera's Elite Suppliers

Preferred supplier partners delivering deep PromoStandards integration, real-time data, and exclusive commercial benefits to the Antera community.

Learn about the program